Get More Local Businesses to Promote You!
It’s better than advertising, because they’re encouraging their clients to buy from you.
Now your business can access the huge value of qualified leads owned by other local businesses.
Similar, non-competing, businesses near you have already built a Relationship of Trust with their clients. And they’ll pass that trust to you.
The Shared Client System will keep your clients happy AND bring new clients from right here in your area!
Here’s how it works. . .
Early each month, we’ll tell your clients about a special offer that one of these local businesses is making just for your clients.
And one of those businesses does the same for you!
This means, every month, a different business is telling their clients about your offer.
So they’re not just leads, they’re qualified leads, backed by a business owner who they already trust.
Then, a couple of weeks later, we’ll send another email to maintain an on-going relationship with your current & previous clients. We do it by regularly sending stories to inform and entertain them. (See example.)
Humans are hardwired to pay attention to stories. Unlike a normal newsletter, stories have astonishing power to connect people and information, reinforced with emotion. People feel good when they read a story. And they look forward to more, which increases open rates.
So the Shared Client System not only brings a flood of new clients, but also keeps your existing clients happy to hear from you.
Already send a newsletter?
Perhaps you send newsletters, with articles about your company, or sales events. They interest you, but not your clients! Over time, email ‘open rates’ steadily decline, and clients unsubscribe.
The secret is to write relevant, interesting and enjoyable STORIES instead, because your clients will soon look forward to your emails – and ‘memorable’ becomes ‘money.’
HERE’S WHAT YOU’LL GET:
Regular mailings
We’ll send TWO emails to your clients, every month. One is a special offer, only for your clients, from another local business. The other message is a story, like a magazine article. It’s not a sales pitch and it’s not advertising. It’s about telling interesting stories your clients will enjoy.
Personalisation
We’re invisible, because it’s not about us – it’s about you. Every message appears to come from you, at your email address, and your address appears at the bottom of the page. But you don’t need to lift a finger, because we’ll manage every part of your mailing. (The system has no impact on your admin team.)
High deliverability rates
There’s no point in sending a message that isn’t delivered. But if you try to use your regular email account for bulk sending, you’re likely to get your account blocked. Luckily, we have long experience of managing deliverability at scale, including sender’s IP address reputation, message design and content, message frequency and relevance, etc.
Database management & compliance
We’ll manage your database subscribes and unsubscribes, as required by law, and make sure the mailings comply with Anti-Spam rules. Note: you do need a customer database, but we have a simple system to build a ‘permission list’ for you, if necessary.
Content co-ordination
We’ll co-ordinate the system membership and allocate the monthly offers so that, over 12 months, each member promotes every other member. We’ll contact you each month to adapt your offer for the business who’ll be promoting you, then we’ll write your emails using sophisticated persuasion techniques.
The Good News: it’s Niche Exclusive!
You’ll be the ONLY salon, fitness centre, restaurant, etc.
Ready to Get Started?
Click for answers to the six most common questions.
(Including the price.)